How Amazon Sellers Can Prevent Stockouts with Inventory-Aware Advertising and Repricing
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) For Amazon sellers, inventory, advertising, and pricing are closely connected. Yet many brands still manage them separately, leading to wasted ad spend, stockouts, and lost rankings. In the latest episode of If […]
Stop Wasting Amazon Ad Spend on Products Headed for Stockouts
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) Advertising helps drive sales—but if your inventory can’t keep up, it can also accelerate stockouts. In the latest episode of If You Don’t Have It, You Can’t Sell It, Craig Barnell and […]
How Forecasting Helps Sellers Avoid Advertising Themselves Out of Stock
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands scale across channels, advertising and inventory decisions are increasingly connected. In this episode of If You Don’t Have It, You Can’t Sell It, Craig and Ryan break down a […]
How Brands Increase Prices During Inflation Without Losing Customers
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Inflationary pressures and rising costs challenge every e-commerce brand, especially those operating across multiple channels. In this episode of “If You Don’t Have It, You Can’t Sell It,” Ryan and Craig break […]
How Forecast-Driven SKU Decisions Power Scalable Ecommerce Growth
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Growing an ecommerce catalog is not just about adding more SKUs. It is about forecasting which SKUs to add, when to add them, and how they fit into the broader demand picture. […]
How Fishers Finery Solves MCF Inventory Challenges with Smart AI Forecasting
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands grow beyond Amazon, staying in stock becomes increasingly complex—especially when Amazon serves as the fulfillment engine for multiple sales channels. In this episode of “If You Don’t Have It, […]
Where Amazon Supply Chain Services Fall Short
You can have the most advanced fulfillment network in the world and still lose sales. As ecommerce brands expand beyond Amazon into Shopify, Walmart, DTC, wholesale, and other marketplaces, inventory planning is often the real bottleneck. Products move faster, demand fragments across channels, and small forecasting mistakes quickly turn into stockouts, excess inventory, or inventory […]
How Inventory Optimizer Built Forecasting That Scales with Real Sellers
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). In this episode of “If You Don’t Have It, You Can’t Sell It,” Craig and Ryan break down the product decisions and forecasting improvements that shaped how sellers operate today. Every change […]
A Look Back at 2025 and How Sellers Are Forecasting More Accurately
2025 made one thing clear. Ecommerce sellers are operating in a more complex environment than ever before. More channels. More suppliers. More fulfillment options. And more pressure to get inventory decisions right the first time. Throughout the year, our focus stayed consistent. We worked to build forecasting infrastructure that supports how sellers actually operate as […]
How to Track Lost Sales: What You Need to Know About Your Demand in 2026
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Lost sales don’t always show up clearly in your reports—especially during peak periods like Black Friday and Cyber Monday. In this episode of “If You Don’t Have It, You Can’t Sell It,” […]
Why Tracking MCF Demand Is Critical for Accurate Amazon Replenishment
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands expand across marketplaces, staying in stock becomes more complex—especially when Amazon FBA only looks at Amazon sales. In this episode of “If You Don’t Have It, You Can’t Sell […]
Smarter Forecasting for ShipStation Sellers
If you’re using ShipStation to manage orders and fulfillment, you already have a powerful view of how products move through your business. But most sellers still struggle to turn that daily order flow into accurate, SKU-level inventory forecasts without hours of manual work. That’s where Inventory Optimizer comes in. By pairing your ShipStation data with […]
Optimizing Inventory Flow with Amazon Warehouse & Distribution (AWD)
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) to discuss inventory flow between Amazon Warehouse and Distribution (AWD) and FBA. Amazon Warehouse & Distribution (AWD) gives sellers a lower-cost alternative to traditional third-party storage—but it also adds new operational layers. […]
Managing Supply Chain Shifts Beyond China
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) as they discuss managing supply chain shifts beyond China. Rising tariffs and unpredictable shipping timelines have many sellers rethinking their manufacturing strategy. In this conversation, Craig Barnell and Ryan Carbone share how […]
Adapting to Amazon’s January 1st Prep Service Deadline
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) as they discuss the Amazon prep service deadline. Starting January 1, Amazon will no longer provide prep services for products that don’t meet packing and labeling compliance standards. Sellers must now handle […]
What This Q4 Is Teaching eCommerce Brands About Forecasting
Featuring Ryan Carbone (Director of Support & Product Implementation at Inventory Optimizer) and Craig Barnell (Director of Customer Insights at Inventory Optimizer; COO at Fishers Finery). Q4 is in full swing, and for most eCommerce brands, it’s the ultimate test of planning, agility, and inventory accuracy. In this episode of If You Don’t Have It, […]
Behind the Build: From Spreadsheets to AI-Driven Forecasting
Featuring: Ryan Carbone (Director of Support & Product Implementation at Inventory Optimizer)Craig Barnell (Director of Customer Insights at Inventory Optimizer; COO at Fishers Finery) Every product has an origin story. For Inventory Optimizer, it started with one spreadsheet, a growing brand, and a simple goal: never run out of stock again. In this episode, Ryan […]
Don’t Let Chinese Tariffs Compromise Your Profits
How are small online sellers handling the trade war with China? Last week, Inventory Optimizer’s Director of Support and Product Implementation, Ryan Carbone, sat down with the COO of a 7-figure ecommerce seller to discuss Chinese tariffs and their impact on small businesses. Craig Barnell is the Cofounder of Fishers Finery, a digitally native brand […]
On-Demand Webinar: The Importance of Inventory Forecasting for Amazon Sellers
Why Inventory Forecasting Is Essential for Amazon Sellers Inventory decisions can make or break your profitability. Forecast too little, and you risk stockouts, lost sales, and declining listing rankings. Forecast too much, and excess inventory ties up cash while increasing storage fees. In this on-demand webinar, learn how AI-powered inventory forecasting helps Amazon sellers make […]