Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer)
Advertising helps drive sales—but if your inventory can’t keep up, it can also accelerate stockouts.
In the latest episode of If You Don’t Have It, You Can’t Sell It, Craig Barnell and Ryan Carbone discuss Inventory Optimizer’s new inventory-aware advertising feature, designed to automatically pause advertising for products at risk of stocking out before they impact your rankings and profitability.
The Challenge
Craig first recognized the need for this feature after attending an Amazon Advertising event hosted by Quartile.
One message stood out: don’t advertise products that are about to go out of stock.
When a high-performing child ASIN remains out of stock for an extended period, it can hurt the performance of the entire parent listing. For single-ASIN listings, the impact can be even greater.
As Barnell explains, products can lose ranking, visibility, and sales simply because advertising continued after inventory became constrained.
The Solution
Inventory Optimizer combines AI-powered forecasting with advertising automation to help sellers act before stockouts occur.
The platform continuously analyzes:
- Current inventory levels
- Forecasted sales
- Days of inventory remaining
- Replenishment timelines
When projected demand exceeds available inventory before the next shipment arrives, Inventory Optimizer automatically pauses advertising for the affected ASIN.
Importantly, the platform pauses individual ASINs, not entire campaigns, allowing sellers to redirect ad spend toward products with healthy inventory while keeping other campaign activity running.
Built for Large Catalogs
Managing advertising manually becomes nearly impossible as catalogs grow.
Fishers Finery manages more than 3,000 active SKUs across over 1,000 Amazon advertising campaigns, with some ASINs appearing in dozens of campaigns.
Inventory Optimizer automates these decisions at scale, helping sellers protect inventory without manually monitoring every product and campaign.
Takeaway
Advertising and inventory planning shouldn’t operate independently.
By combining demand forecasting with automated advertising controls, Inventory Optimizer helps sellers reduce wasted ad spend, protect listing rankings, and preserve inventory for products that need it most.
“The goal is simple: automatically identify when inventory won’t last until replenishment and pause advertising before stockouts occur.” Barnell
Watch the full episode to learn how Inventory Optimizer helps Amazon sellers align forecasting, inventory, and advertising to protect profitability.
