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How Amazon Sellers Can Prevent Stockouts with Inventory-Aware Advertising and Repricing

Laptop computer in an office with the screen displaying the Inventory Optimizer dashboard. Boxes of stock on a desk and shelf in the background.

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) For Amazon sellers, inventory, advertising, and pricing are closely connected. Yet many brands still manage them separately, leading to wasted ad spend, stockouts, and lost rankings. In the latest episode of If […]

Stop Wasting Amazon Ad Spend on Products Headed for Stockouts

Laptop computer in an office with the screen displaying the Inventory Optimizer logo. Boxes of stock and folded jeans on a shelf in the background.

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) Advertising helps drive sales—but if your inventory can’t keep up, it can also accelerate stockouts. In the latest episode of If You Don’t Have It, You Can’t Sell It, Craig Barnell and […]

Amazon Sellers Are Wasting Ad Spend on Products About to Go Out of Stock

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer)  For sellers on Amazon, advertising is often viewed as a growth lever. More visibility usually means more traffic, more conversions, and more sales. But what happens when those ads continue driving demand […]

What the Supreme Court Tariff Decision Means for Your Margins

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) A major Supreme Court decision handed down on February 20 sent immediate ripples through the e‑commerce and importing community. For brands sourcing products globally, especially from Asia, the ruling created both short-term opportunity and […]

How Forecasting Helps Sellers Avoid Advertising Themselves Out of Stock

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands scale across channels, advertising and inventory decisions are increasingly connected. In this episode of If You Don’t Have It, You Can’t Sell It, Craig and Ryan break down a […]

How Brands Increase Prices During Inflation Without Losing Customers

Desktop computer monitor in an inventory warehouse full of packages with Inventory Optimizer logo displayed

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Inflationary pressures and rising costs challenge every e-commerce brand, especially those operating across multiple channels. In this episode of “If You Don’t Have It, You Can’t Sell It,” Ryan and Craig break […]

How Forecast-Driven SKU Decisions Power Scalable Ecommerce Growth

Fully stocked warehouse with Inventory Optimizer logo in front of inventory

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Growing an ecommerce catalog is not just about adding more SKUs. It is about forecasting which SKUs to add, when to add them, and how they fit into the broader demand picture. […]

How Fishers Finery Solves MCF Inventory Challenges with Smart AI Forecasting

Double desktop computer monitors showing Fishers Finery logo and Inventory Optimizer dashboard

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands grow beyond Amazon, staying in stock becomes increasingly complex—especially when Amazon serves as the fulfillment engine for multiple sales channels. In this episode of “If You Don’t Have It, […]

Where Amazon Supply Chain Services Fall Short

Open shipping container at a port that's almost empty because of poor inventory forecasting

You can have the most advanced fulfillment network in the world and still lose sales. As ecommerce brands expand beyond Amazon into Shopify, Walmart, DTC, wholesale, and other marketplaces, inventory planning is often the real bottleneck. Products move faster, demand fragments across channels, and small forecasting mistakes quickly turn into stockouts, excess inventory, or inventory […]

How Inventory Optimizer Built Forecasting That Scales with Real Sellers

Tablet screen illuminated with supply chain routes in a warehouse with boxes and shipping containers.

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). In this episode of “If You Don’t Have It, You Can’t Sell It,” Craig and Ryan break down the product decisions and forecasting improvements that shaped how sellers operate today. Every change […]

A Look Back at 2025 and How Sellers Are Forecasting More Accurately

Woman looking at a translucent demand forecasting visualization with a shipping port in the background with boats and shipping containers

2025 made one thing clear. Ecommerce sellers are operating in a more complex environment than ever before. More channels. More suppliers. More fulfillment options. And more pressure to get inventory decisions right the first time. Throughout the year, our focus stayed consistent. We worked to build forecasting infrastructure that supports how sellers actually operate as […]

How to Track Lost Sales: What You Need to Know About Your Demand in 2026

Man in storeroom with near empty shelves. Tablet screen demonstrating lost sales with downward arrows

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Lost sales don’t always show up clearly in your reports—especially during peak periods like Black Friday and Cyber Monday. In this episode of “If You Don’t Have It, You Can’t Sell It,” […]

Why Tracking MCF Demand Is Critical for Accurate Amazon Replenishment

Warehouse with stock stacked floor to ceiling and individual packages on a conveyor belt with floating screen with Inventory Optimizer logo

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands expand across marketplaces, staying in stock becomes more complex—especially when Amazon FBA only looks at Amazon sales. In this episode of “If You Don’t Have It, You Can’t Sell […]

Smarter Forecasting for ShipStation Sellers

Shipping container with Inventory Optimizer and ShipStation logos

If you’re using ShipStation to manage orders and fulfillment, you already have a powerful view of how products move through your business. But most sellers still struggle to turn that daily order flow into accurate, SKU-level inventory forecasts without hours of manual work. That’s where Inventory Optimizer comes in. By pairing your ShipStation data with […]

Optimizing Inventory Flow with Amazon Warehouse & Distribution (AWD)

A pile of packages on one side and organized inventory on the other with illuminated graphs and forecasting equations in the middle

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) to discuss inventory flow between Amazon Warehouse and Distribution (AWD) and FBA. Amazon Warehouse & Distribution (AWD) gives sellers a lower-cost alternative to traditional third-party storage—but it also adds new operational layers. […]

Managing Supply Chain Shifts Beyond China

Person using tablet to show supply chain routes. Shipping containers in the background

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) as they discuss managing supply chain shifts beyond China. Rising tariffs and unpredictable shipping timelines have many sellers rethinking their manufacturing strategy. In this conversation, Craig Barnell and Ryan Carbone share how […]

Adapting to Amazon’s January 1st Prep Service Deadline

Warehouse with floor to ceiling boxes stacked on

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) as they discuss the Amazon prep service deadline. Starting January 1, Amazon will no longer provide prep services for products that don’t meet packing and labeling compliance standards. Sellers must now handle […]

What This Q4 Is Teaching eCommerce Brands About Forecasting

Worker in a warehouse using an iPad to check in a pallet of inventory

Featuring Ryan Carbone (Director of Support & Product Implementation at Inventory Optimizer) and Craig Barnell (Director of Customer Insights at Inventory Optimizer; COO at Fishers Finery). Q4 is in full swing, and for most eCommerce brands, it’s the ultimate test of planning, agility, and inventory accuracy. In this episode of If You Don’t Have It, […]

Behind the Build: From Spreadsheets to AI-Driven Forecasting

Illustrating the difference between chaotically restocking from spreadsheets vs organized restocking from Inventory Optimizer

Featuring: Ryan Carbone (Director of Support & Product Implementation at Inventory Optimizer)Craig Barnell (Director of Customer Insights at Inventory Optimizer; COO at Fishers Finery) Every product has an origin story. For Inventory Optimizer, it started with one spreadsheet, a growing brand, and a simple goal: never run out of stock again. In this episode, Ryan […]

5 Ways the Shopify + Inventory Optimizer Integration Saves You Time and Money

iPad with dashboard illuminated with Inventory Optimizer and Shopify logos. Packages stacked on the table behind the tablet.

Running a Shopify store is exciting — but inventory management can quickly turn into a full-time headache. One month you’re scrambling to restock best-sellers, the next you’re sitting on excess inventory that ties up cash and racks up storage fees. That’s why Inventory Optimizer now integrates directly with Shopify. This integration takes the guesswork out […]

Inventory Optimizer Update: Enhanced Time Series Forecasting

Tablet on a table displaying forecasting dashboard with inventory boxes stacked in the back of the room

In today’s fast-paced world, accurate predictions about future trends are crucial for successful businesses, online and offline. Whether forecasting sales, planning purchase orders, or managing inventory levels, having reliable insights into what lies ahead can make or break success. In the realm of data science, one powerful approach is time-series forecasting. Time-series forecasting involves analyzing […]

Successful Amazon Sellers Need More Than AWD for the Best Restocking Software

Inventory Optimizer dashboard on a laptop in a storeroom with floor to ceiling inventory boxes in the back.

Have you ever had inventory at a warehouse for a high-selling SKU with no stock available to buy at FBA? If your business utilizes Amazon Warehousing and Distribution (AWD), you must have a separate replenishment software that tells you how much product needs to go into fulfillment—for Amazon and Multi-Channel Fulfillment. AWD has certain benefits, […]

Accurate Inventory Levels are Really Important for Sellers on AWD

Amazon distribution warehouse with shipping boxes ready to go. Warehouse worker helping Amazon packages along a conveyor belt.

There’s nothing more crucial for Amazon sellers than having accurate inventory levels. Read on to learn why having precise inventory forecasting and levels in AWD is crucial if you’re doing business on Amazon. ✅ The proper inventory levels will allow your brand to optimize fulfillment performance and lower costs One of the criteria for an […]

How to Prevent Stockouts with Superior Demand Forecasting

Shipping warehouse filled with stacked boxes with a shelf in the center of the room with boxes ready to be shipped

For some sellers, stockouts can feel inevitable. Many brands struggle with: ❌ Inadequate forecasting (inaccurate reporting) ❌ Poor cash flow management ❌ Inefficient stock replenishment This results in overstock and out-of-stock situations. Compounding the problem, inconsistent product availability negatively impacts customer satisfaction, leading to lost sales opportunities and increased carrying costs. Plus, running out of […]

Your Brand Can’t Afford to Miss Out on Amazon Prime Day Orders

Amazon warehousing with floor to ceiling tan boxes. A center conveyor belt has tan and blue boxes with "Prime Day" written on them.

Amazon Prime Day 2024 was the biggest Prime Day ever. According to Amazon, “millions more Prime members shopped the two-day shopping event compared to Prime Day 2023.” The great news for small and medium-sized businesses is that “independent sellers on Amazon sold more than 200 million items” during Prime Day. However, that’s only good news […]

Amazon MCF Isn’t the Best Replenishment Software in 2025

Amazon storage warehouse with floor to ceiling inventory boxes with table with a desktop monitor with the Inventory Optimizer dashboard

If your brand relies on Amazon MCF (Multi-Channel Fulfillment) for replenishment forecasts, you might not be getting the full picture. MCF is a great option for Amazon and non-Amazon sellers—it offers businesses a one-stop fulfillment resource with expedited shipping in regular, standard packaging delivered by USPS, FedEx, or UPS. It provides sellers with access to […]

Your Amazon Business Needs to Take Advantage of the 90 Day Tariff Pause

Man holding a tablet at a shipping port with boxes of inventory around and shipping containers being loaded by cranes in the background.

Amidst economic uncertainty, strategically leveraging service levels and lead times is more important than ever. Inventory Optimizer sat down with the COO of an 8-figure Amazon seller to discuss how their brand utilizes Inventory Optimizer to navigate fluctuating tariffs and maintain critical control over inventory, ordering, and supply chain management. Your Amazon business needs to […]

Why Your Amazon Business Needs Advanced Seasonality Forecasts to Succeed

Man holding tablet with Inventory Optimizer dashboard showing. Warehouse worker with hardhat in the background pointing at shelves of inventory.

Last week, Inventory Optimizer sat down with the COO of an 8-figure Amazon seller to discuss seasonality and how Amazon really doesn’t understand it (despite their best efforts). They just don’t get it when it comes to restocking FBA. Craig Barnell is the Cofounder of Fishers Finery, a digitally native brand specializing in award-winning silk […]

Why Successful Amazon Sellers Need More Than AWD for the Best Forecasts

Floating Inventory Optimizer logo in warehouse containing shelves and shelves of inventory boxes.

Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer)  For sellers on Amazon, advertising is often viewed as a growth lever. More visibility usually means more traffic, more conversions, and more sales. But what happens when those ads continue driving demand […]

Don’t Let Chinese Tariffs Compromise Your Profits

Office with skyscrapers out the window and boxes of inventory against the wall. Hand pointing at an illustration of shipping lanes.

How are small online sellers handling the trade war with China? Last week, Inventory Optimizer’s Director of Support and Product Implementation, Ryan Carbone, sat down with the COO of a 7-figure ecommerce seller to discuss Chinese tariffs and their impact on small businesses. Craig Barnell is the Cofounder of Fishers Finery, a digitally native brand […]

Success Story – Boost Sales and Streamline Operations

Computer desktop on a table showing forecasting dashboard with floor to ceiling boxes in front of the office windows.

Inventory Optimizer can transform your ecommerce business—just ask online retailer Fishers Finery. Fishers Finery is a brand that specializes in high-quality clothing and household goods. As an Amazon seller for over 10 years, they loved that Amazon had lots of easy-to-use features but found Amazon lacked the resources they needed to manage their stock orders […]

What is Amazon Warehousing & Distribution (AWD) and the Pros and Cons?

Exterior of an Amazon warehouse building

What is Amazon Warehousing and Distribution? Amazon Warehousing and Distribution (AWD) is a low-cost, bulk upstream third-party logistics (3PL) storage solution created to store and distribute your inventory to FBA and other distribution channels. AWD can help you consolidate your inventory, save on shipping and storage costs, as well as streamline restocking FBA with auto-replenishment […]

FBA Inbound Placement Fee

Huge Amazon warehouse with pallet mover in the center of the frame

Amazon FBA Inbound Placement Service Fee 2024 Effective March 1, 2024, Amazon is making changes to their inbound structure to continue to uphold their commitment of fast delivery service and free shipping for its customers. Amazon’s goal is to distribute inventory to fulfillment centers closest to their customers to ensure timely delivery at a lower […]

New Amazon Seller Fees: Low-Inventory-Level Fee

Amazon warehouse with near-empty shelves on one side and fully stocked on another. Pallet mover in the middle

Amazon recently announced that effective April 1, 2024, a new low-inventory-level fee will apply to standard-size products that are considered low inventory relative to customer demand. Amazon is introducing this new seller fee because carrying low inventory “inhibits our ability to distribute products across our network, degrading delivery speeds and increasing our shipping costs.” What […]

Restocking FBA and Reordering All in One

Big Amazon package warehouse with conveyor belt of boxes moving right into the back of delivery trucks.

When top-selling items are OOS, you risk: Hurting your FBA business’ IPI score Losing item page rank Wasting ad dollars Meanwhile, when you overstock slow-selling products, you’re stuck paying costly long-term storage fees. You need a restocking and inventory management solution that ensures you’ll never be overstocked or out of stock again—you need Inventory Optimizer. […]

The Best, Most Reliable Restocking Tool for Amazon FBA? It’s Actually Not Amazon

Giant warehouse of floor to ceiling Amazon stock with conveyor belt of packages moving through the room.

Did you know there are better solutions than Amazon’s restocking capabilities for FBA sellers? Why? Amazon doesn’t integrate with shopping cart systems, and adding and managing inventory is cumbersome and unintuitive—making it exceedingly difficult to handle orders and keep stock availability up to date, and hurting your business in three ways: Because Amazon only updates […]

On-Demand Webinar: The Importance of Inventory Forecasting for Amazon Sellers

Laptop with Inventory Forecasting logo displayed on a desk with an open notebook. Warehouse with floor to ceiling windows and boxes of inventory in the background.

Why Inventory Forecasting Is Essential for Amazon Sellers Inventory decisions can make or break your profitability. Forecast too little, and you risk stockouts, lost sales, and declining listing rankings. Forecast too much, and excess inventory ties up cash while increasing storage fees. In this on-demand webinar, learn how AI-powered inventory forecasting helps Amazon sellers make […]