Amazon Sellers Are Wasting Ad Spend on Products About to Go Out of Stock
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) For sellers on Amazon, advertising is often viewed as a growth lever. More visibility usually means more traffic, more conversions, and more sales. But what happens when those ads continue driving demand […]
How Forecasting Helps Sellers Avoid Advertising Themselves Out of Stock
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). As ecommerce brands scale across channels, advertising and inventory decisions are increasingly connected. In this episode of If You Don’t Have It, You Can’t Sell It, Craig and Ryan break down a […]
How Brands Increase Prices During Inflation Without Losing Customers
Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer). Inflationary pressures and rising costs challenge every e-commerce brand, especially those operating across multiple channels. In this episode of “If You Don’t Have It, You Can’t Sell It,” Ryan and Craig break […]
Don’t Let Chinese Tariffs Compromise Your Profits
How are small online sellers handling the trade war with China? Last week, Inventory Optimizer’s Director of Support and Product Implementation, Ryan Carbone, sat down with the COO of a 7-figure ecommerce seller to discuss Chinese tariffs and their impact on small businesses. Craig Barnell is the Cofounder of Fishers Finery, a digitally native brand […]