Featuring Craig Barnell (Director of Customer Insights, Inventory Optimizer; COO, Fishers Finery) and Ryan Carbone (Director of Support & Product Implementation, Inventory Optimizer) to discuss inventory flow between Amazon Warehouse and Distribution (AWD) and FBA.

Amazon Warehouse & Distribution (AWD) gives sellers a lower-cost alternative to traditional third-party storage—but it also adds new operational layers. Craig Barnell and Ryan Carbone discuss how Fishers Finery adopted AWD early and used Inventory Optimizer to keep inventory flowing between AWD, FBA, and MCF.

The challenge

Moving into AWD offered major cost savings, allowing Fishers Finery to close several regional warehouses and cut up to $100,000 annually in logistics costs. But as the program expanded, sellers faced slowdowns and uneven restocking, especially during high-volume periods.

“The economics were great, but AWD was still scaling,” Craig says. “We knew we’d need to adjust forecasting to handle new transit times.”

The solution

Fishers Finery used Inventory Optimizer to model AWD as another step in its supply chain. By extending PO-to-fulfillment-center horizons, the team predicted inbound timing more accurately and avoided delays.

“AWD didn’t require us to rethink everything—just to plan smarter,” Craig explains. “We staged inventory earlier and used Restock AMZ to keep FBA stocked automatically.”

Inventory Optimizer’s AI forecasting also balanced stock between AWD, FBA, and MCF, ensuring full coverage without excess storage costs.

The results

With smarter forecasting and restocking automation, Fishers Finery achieved 93% forecast accuracy across 4,000 SKUs, minimized AWD slowdowns, and maintained in-stock performance during high demand.

“Having the data ahead of time meant we could plan around the bottlenecks,” Craig says. “It turned AWD into a competitive advantage.”

Takeaway

As Amazon’s fulfillment network evolves, sellers need tools that adapt with it. With Inventory Optimizer, teams can anticipate delays, balance AWD and FBA inventory, and protect profitability across every channel.

Watch the episode or schedule a demo to see how predictive forecasting drives fulfillment efficiency.